To mark 15 years of The Gruffalo, Licensing.biz has partnered with Magic Light Pictures for a month long celebration of the iconic brand.
Starting April 1st, Licensing.biz will be home to a wide range of features, brand profiles, interviews, product spotlights and exclusive news regarding The Gruffalo and its position within the licensing space.
There will be interviews with The Gruffalo author Julia Donaldson, illustrator Axel Sheffler, Magic Light Pictures and Macmillan on where book came from and how it became what it is today.
A range of Gruffalo partners including The Licensing Company, Aurora, VMC and Sainsbury's will also be discussing working with a brand like The Gruffalo and how it has remained popular 15 years after the book launched.
Licensing.biz will also be shining a spotlight on children's book brands and look at how Magic Light is taking The Gruffalo beyond the shelves with the Eden Project, Forestry Commission and Into Film.