The Power List 2016 revealed

Paw Patrol, LEGO, V&A and Rio 2016 all named as the most influential brands in licensing of the last 12 months.
Publish date:'s 2016 Power List of the most influential brands in licensing is now available to read online.

Voted for by independent professionals from across the licensing industry – including licensors, licensees, retailers, agents and others – the four categories of the Power List had stand-out winners.

In the Character & Entertainment category, Paw Patrol took the top spot from last year’s number one, Minions.

For the fourth year running, LEGO topped the Brands category, while the V&A retained the top spot in the Art & Design listing.

Meanwhile, Rio 2016 beat off strong competition from Manchester Utd to lead the Sport category.

Read the full list of brands to crack this year's Power List 2016 here.

An earlier version of the Power List mistakenly referred to The National Gallery as National Portrait Gallery, and had Fifty Shades attributed to Universal, rather than Caroline Mickler Ltd.


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