Ignition Licensing has added The London Studio to its portfolio.
The firm specialises in humourous greetings cards and was established in 2009 by Soula Zavacopoulos. It now supplies more than 500 retailers including Harrods, Selfridges, PaperChase, Fenwick, Bentalls, Tesco and Funky Pigeon. Last year, the firm sold over 100,000 cards.
One of the firm's core brands is The Wisdom of Kids, which features innocent remarks and funny quotes from children about love, life, birthdays, the difference between the sexes and more.
Licensing activity has already kicked off with dated stationery for 2013 from Brown Trout, while proposals are also on the table for mobile and Facebook apps, plus giftware for a 2013 launch.
"Buyers have been asking me for some time if there are other products available for our most popular ranges," said Zavacopoulos. "Expanding our top selling ranges such as The Wisdom of Kids and Say it Loud is a natural progression for us in the UK and US. I am delighted to be working with Maggy at Ignition Licensing."
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