The Only Way is Essex adds licensee brace - Licensing.biz

The Only Way is Essex adds licensee brace

20:20 Mobile and Ethos International are latest signings by CPLG for hit show.
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CPLG has revealed a further two licensing deals for The Only Way is Essex.

20:20 Mobile has come on board for mobile phone accessories, with Argos being the first retailer to feature product in its latest range for autumn/winter, which launches online and in the catalogue this summer.

Meanwhile, Ethos International has taken the licence for homewares.

The deals bolster an already impressive retail presence. Existing partners include FB Beauty (fragrance and cosmetics), The Beauty Works (electrical goods including hair straighteners), Somerbond (nightwear, underwear and leisurewear) and Fashion UK (t-shirts and tops).

"We are very excited to be welcoming 20:20 Mobile and Ethos International into a licensing programme that is growing rapidly, thanks to the phenomenal level of interest in the TOWIE brand," commented Stephen Mills, CPLG's category manager for gifts and paper product.

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