The Pokémon Company bolsters apparel range with new licensees

‘We are delighted to have added Undiz and BCI to our portfolio of best-in-class partners,’ says The Pokémon Company’s Mathieu Galante.
Publish date:
Social count:
0 pokemon logo-1.jpg

The Pokémon Company International is teaming up with two new licensees to help expand the company’s apparel line.

The new signings include Undiz who is set to develop a line of nightwear and underwear ranges for multiple territories, while Branded Clothing International (BCI) will launch a line of adult nightwear.

Undiz’s range will hit stores in 2016 across all of their territories, including France, Belgium, Spain, Germany, Poland, Saudi Arabia, Morocco and Russia.

Sébastien Bismuth, CEO of Undiz, said: “Undiz is thrilled to welcome the yellowest and cutest of video game characters to our store – the one and only Pikachu.

“We just love Pikachu, and we love our special Pokémon range even more.”

Meanwhile, BCI will unveil its collection in Primark during autumn/winter 2016.

Justine Eggleton, design and licensing director of Brand Clothing International, added: “We are delighted to be working with Pokémon; the brand has such a rich heritage and broad appeal to fans of all ages, and has been on our wish list for a while.

“There couldn’t be a better time to be involved with so many exciting activations this year. We’re bringing adults’ nightwear, loungewear, underwear and swimwear to retail for AW16.”

Mathieu Galante, senior market development manager for The Pokémon Company International, commented: “Demand for Pokémon during this its 20th year shows no sign of waning, and the apparel market is particularly buoyant.

“We are delighted to have added Undiz and BCI to our portfolio of best-in-class partners. Pokémon continues to do extremely well with both its core audience of young boys and its secondary audience of young adults and parents.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.