The Roald Dahl Story Company chomps into pre-school sector with The Enormous Crocodile

The Enormous Crocodile is a top ten Roald Dahl best-seller, with more than half a million copies sold in the UK alone.
Publish date:
Social count:

The Roald Dahl Story Company is gearing up to launch a new licensing and publishing programme, this time targeting the pre-school market.

The move will be led by the perennial pre-school favourite property, The Enormous Crocodile which will be taking a bite out of the plush, puzzles, pyjamas and dress up sectors.

Rainbow Designs will be leading the charge with its plush collection, while Paul Lamond is readying a new 24-piece floor puzzle and memory card game tin. Fabric Flavours has a line of apparel and pyjamas, while Smiffy’s dress-up range will sit alongside a new publishing programme from Penguin Random House.

Illustrated by Sir Quentin Blake, the new books use the Enormous Crocodile’s secret plans and clever tricks to introduce key themes of Numbers and Opposites.

The range will launch in key retailers in June this year.

The Enormous Crocodile is a top ten Roald Dahl best-seller, with more than half a million copies sold in the UK alone.

Stephanie Griggs, licensing and design director at The Roald Dahl Story Company, said: “It’s so exciting to open up Roald Dahl’s stories and characters to a pre-school audience for the first time.

“The colour palette and artwork really help set the range apart from our older targeted licensing, and we are looking forward to building a long-term programme with the Enormous Crocodile as a fearsome (and very hungry) cornerstone.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.