The Royal Mint joins LIMA

Licensing activities to be stepped up ahead of 2012 Olympics and the Royal wedding.
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The Royal Mint has become the latest company to join industry trade body, LIMA UK.

The firm is looking to significantly step up its licensing activities and bespoke design of commemorative coins and medals, ahead of events including next year's Royal wedding and the 2010 Olympics in London.

To date, The Royal Mint has worked with a number of licensors and licensees, producing coins for the BBC (Doctor Who), ITV (Coronation Street), IMG (The Ashes 2009) and MMI New Line Productions (Lord of the Rings) to name a few.

It is producing a commemorative coin for the engagement of Prince William and Kate Middleton, while plans are underway for a 2012 Olympics coin collection.

"The Royal Mint has decided to join LIMA not only because we frequently take licences to create medal and token collections, but we also offer our business capabilities as a medal and token manufacturer to other licence holders who wish to create a collectable model or token programme, whether for retail or promotional purposes," said Johanna Rowe, business development manager.

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