The Crowns range of Diamond Jubilee products from The Royal Parks - developed with Cambridge-based designers Quintessential - has scooped the Best Licensed Product 2012 accolade at the Association of Cultural Enterprises Best Product Awards.
The Royal Parks triumphed over the Natural History Museum and English Heritage to pick up the award at the annual convention in Brighton.
The Crowns line was launched earlier this year to celebrate the Royal Parks' key role in the Queen's Diamond Jubilee. The design utilises the 'crown' logo and union jack prints, with products including tote bags, purses, cosmetics bags, wash bags, travel accessories and bunting.
"This is such an exciting year for the Royal Parks, with several of London's eight Royal Parks playing a role in the Queen's Diamond Jubilee," said Heather Carr, commercial and sales manager for The Royal Parks. "We wanted to create a product that celebrates the best of British and really signifies the year ahead.
"We are delighted to win the award, particularly to be selected by our peers and industry professionals including Emma Bridgewater. We worked closely with Quintessential to develop this range to offer people the option to buy affordable products to celebrate 2012 and all purchases will help to maintain London's natural open spaces."