The (Royal) wedding planner - Licensing.biz

The (Royal) wedding planner

Is this weekend's big event a missed chance for the licensing business?
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There are countless tie-in products available to celebrate the Royal Wedding on April 29th – some of more quality than the others. But with no official licence required to create product, has it actually been a missed opportunity for the licensing business?

We love a good wedding in the UK, the bigger and more over the top the better – as underlined by the success of Channel 4’s My Big Fat Gypsy Wedding. And, although we’re unlikely to see Kate Middleton walking down the aisle at Westminster Abbey on April 29th in a huge pink meringue dress (which lights up with hidden fluorescent butterflies), the global TV audience for her marriage to Prince William is predicted to exceed 2.5 billion.

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