This month sees Craft Village UK launch a new package design for its range of 12 hand-carved African Stone Sculptures featuring busts of key characters from The Simpsons.
The figures will have a direct impact on the remote village of Tabaka in Kenya, where the scupltures are being crafted, providing its inhabitants with a source of income.
The Stone Sculpts line is made exclusively in Tabaka, with the project having taken three years to come to fruition. The collection includes 12 intricately carved busts, each standing 12cm high, unique in colour and contour and signed by the individual carver.
After an original soft launch in 2007, the product packaging has been redesigned to reflect the ethical nature of the range. This year will also see the arrival of soapstone figures.
"The Simpsons sculpture range is fun and innovative, but more importantly it is actually having a direct affect on over 400 people in Kenya," said Paul Young, founder of Craft Village UK. "Families who live two hours from the nearest town are benefiting from every sale we make.
"It is the mission of Craft Village UK to improve the working and living conditions of the crafts people and their families by promoting fair wages and job creation. This year, with the exciting launch of the range, we are working to increase the positive impact we've already made in Tabaka."
Carl Lumbard, senior VP and MD of 20th Century Fox L&M Europe, added: "This range is a totally unique addition to our licensing programme. It offers fans of The Simpsons a quality product, whilst simultaneously having a positive economic impact in rural Kenya."
The 12 characters available are Homer, Marge, Bart, Lisa and Maggie Simpson, plus Mr Burns, Chief Wiggum, Sideshow Bob, Krusty, Willie, Otto and Moe.