The Simpsons just keeps on growing

20th anniversary celebrations continue with spate of international deals.
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Now in its 21st season, Fox Licensing and Merchandising is expanding the campaign for The Simpsons in the US, as well as securing new deals, product launches and promotions in Europe, Latin America, Australia and Canada.

In the States, Fox and Mattel have teamed up to give the Scene it? DVD game a Springfield makeover, while Homer's voice has been added to TomTom devices via download.

In the UK - the largest territory for The Simpsons branded merchandise outside of the US - long-term licensee Wesco has added mugs, barware and a Spiderpig money bank to its portfolio.

Fox has also teamed up with Baylis & Harding for a line of toiletries, while JJ Valliant will have high-end resin figures.

Big Boss in Italy will release PC and console accessories in 2010, while in Spain a deal has been signed with ProFab for inflatable castles and slides and with Segora for perfume. Throughout Europe, retailers Bershka and H&M will showcase adult apparel lines.

Moving into Latin America, and Watt's S.A will feature a free on-pack sticker with every participating product. The promotion will include Loncoleche flavoured milk, plus juices, drinkable yoghurt and milkshakes.

A new partnership has been brokered by Segal Licensing in Canada with KFC, while a promoton has been secured with News Limited in Australia to celebrate the 21st season.


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