The Trash Pack to expand merchandising programme - Licensing.biz

The Trash Pack to expand merchandising programme

And as brand readies for the next stage of expansion, Trash Pack is reporting an 'impressive growth in numbers' for the official magazine.
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Popular boys' property The Trash Pack is continuing to grow its merchandising programme, with a number of new deals inkied

And as the brand readies for the next stage of expansion, Trash Pack is reporting an 'impressive growth in numbers' for the official Trash Pack magazine.

The children's publication launched in the UK in April 2013, and has experienced a 41 per cent growth in sales for its summer bumper edition.

DJ Murphy, the Trash Pack magazine's publisher has now confirmed that the publication will increase its major supermarket coverage with Asda adding 100 extra stores of on-shelf presence.

Featuring jokes, posters, features and competitions, the publication targets boys aged six to nine. Upcoming issues will be carrying taster packs of The Trash Pack Top trumps and stickers from Giromax.

In November a figure from the brand new Series 5 will be included in the Totally Toilets inspired issue , celebrating the new launch.

Francesca Lisle from Lisle International, said: "With Series 4 in store and selling fast and Series 5 Trashies in yellow toilets due to launch in a few weeks time, there has never been a better time to join The Trash Pack programme.

"The creative content of this brand translates into so many different sectors all of which complement each other and grow The Trash Pack fan base."

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