The Very Hungry Caterpillar has been voted as The Best Children's Book of All Time by the readers of ChennelMum.com.
The study of 2,000 parents by ChannelMum.com – the UK’s fastest-growing parenting community and website – found that the classic story of a caterpillar that turns into a beautiful butterfly was the top children’s book that parents love to read to their kids.
The poll results confirming the enormous popularity of this multi-million-selling classic are timely in more ways than one. Not only was World Book Day – a celebration of authors, illustrators, books and reading – celebrated in the UK on the 1st of March, soon after the poll results were published, but The Very Hungry Caterpillar will soon be celebrating an important date of its own, as this much-loved property approaches its 50th birthday in 2019.
As activity increases in the lead-up to the property’s big birthday, The World of Eric Carle’s UK licensing agent Rocket Licensing maximised The Very Hungry Caterpillar’s in-store presence for this year’s World Book Day with a lovely range of dress-up outfits by Amscan.
"We never doubted it, and are delighted that The Very Hungry Caterpillar has been confirmed as the favourite with both parents and children nearly fifty years after its first publication," said Charlie Donaldson, joint managing director of Rocket Licensing.
"I strongly suspect that its winning combination of colourful, unique illustrations and engaging storyline will keep it a top choice for years to come.”
The licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar is managed in the UK by independent licensing company Rocket Licensing through the worldwide agent, The Joester Loria Group. The campaign has already seen the world’s favourite caterpillar inspire lines of developmental toys, plush, games, bedding, puzzles, craft and activity sets, greeting cards and much more.