The Wiggles hit Western Europe

Deal with KidsCo sees show air in key territories for the first time.
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International children’s channel KidsCo is to launch The Wiggles in Western Europe.

The deal follows the recent launch of KidsCo into France and Portugal and will see popular pre-school show The Wiggles available for the first time in Western European territories including Spain and Germany.

KidsCo has launched on French platform Orange TV, with both a linear channel and a KidsCo SVOD service. In Portugal, the channel arrived on Clix.

The Wiggles first appeared on KidsCo last November, successfully launching on the channel’s Asia Pacific/Sub-Saharan African feed.

“We are delighted to continue our association with The Wiggles as we expand into Western Europe,” said Paul Robinson, MD of KidsCo. “The Wiggles is a key brand for KidsCo and entirely fits in with our ethos which is to provide children and families with innovative and educational programming which is trusted by parents and loved by children.

“We have no doubt that The Wiggles will prove to be extremely successful in Western Europe.”

Mike Conway, The Wiggles MD, added: “Our television series is now broadcast in over 100 countries and we continue to expand into new territories to become a truly global brand.”


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