The Wiggles mobile storybooks on the way

Children's band teams with Ruckus Media Group for range of storybook applications.
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Pre-school band, The Wiggles, has signed a digital partnership with Ruckus Media Group to develop storybook applications for iPhone, iTouch, iPad and Android mobile devices and tablets.

The first three titles are due for worldwide release through iTunes in April, followed by additional Apple and Android releases later in the year.

The Wiggles have sold 24 million DVDs, eight million CDs and eight million books worldwide, as well as performing before 750,000 fans each year and can be seen on TV in more than 100 countries.

The new storybooks will feature the band's music, plus video and educational activities placed within the narrative stories.

"We are always interested in exploring opportunities that will expand our edutainment platform," said Mike Conway, MD of The Wiggles. "We found Ruckus to be a perfect fit for making that a reality and are thrilled about the partnership."

Rick Richter, CEO of Ruckus, added: "Ruckus and The Wiggles share a commitment to delivering the highest quality children's entertainment, guided by an understanding of and care for a child's development."


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