Children's consumer products company, The Wish Factory has unveiled its latest fashion-led brand, Pop Grrl.
The first product line is the PG Nail Charms range, official 3D patterned nail art which comes in a range of designs. These include licensed candy brands including Blow Pop, Tootsie Roll and Gummi Bears.
"We're excited to be launching what we think is the next hot fashion trend among tween girls," said Scott Bachrach, president of The Wish Factory. "Our vision was to take a top fashion trend and tailor the concept to the younger generation, allowing them to express themselves.
"Our plan is to continue to build the brand while introducing new licences."