The WotWots expands in South East Asia - Licensing.biz

The WotWots expands in South East Asia

New merchandise, publishing and game titles for the pre-school brand.
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The WotWots is expanding its presence in South East Asia with new merchandising, publishing and game titles across the region.

Global Pursuit Co Ltd. will represent the popular pre-school brand in Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, singapore, South Korea, Taiwan and Thailand.

Andrew Smith, chief executive officer, Pukeko Pictures, said: "We are thrilled to be extending our licensing reach into these new markets.

"The universal themes and timeless tales of The WotWots ensure the international appeal and longevity of the brand and we are looking forward to making SpottyWot and DottyWot accessible to preschoolers through merchandising, publishing and digital content in these new regions.”

Cynthia Money, president of Global Pursuit, said: "The WotWots brand promotes and celebrates the positive values of diversity and enduring friendship and has been embraced by consumers worldwide.

"We are thrilled to extend consumers enjoyment of The Wotwots by bringing in the best licensees and retail partners in the region and delivering quality goods."

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