British countryside cartoonist Thelwell has made its cartoons of little girls and their fat, often out of control ponies personalisable using the Spreadshirt merchandising platform.
The recognisable drawings are now available through the Thelwell online shops, Spreadshirt's marketplace and via Spreadshirt's Amazon platform in the UK, France, Germany and the US.
The deal with Thelwell also includes cartoons of fishermen, hunter and noblemen, which will be added in due course, along with a stream of new pony designs.
"I grew up on a farm riding a fat little black pony called Damar; I used to think of Thelwell cartoons as a role model," said Philip Rooke, CEO at Spreadshirt. "He has been making people laugh out loud for over 50 years with his satirical cartoons of chaos and fun in the countryside.
"To people around horses and those that aspire for that country lifestyle, Thelwell is still as relevant today. We have just used print on demand technology to offer Thelwell merchandise anywhere in the world, and with a personalisable option.
"So devotees can add a name or a joke alongside the cartoon."
Karen Addison, official licensing agent for Thelwell, added: "The decision to expand Thelwell merchandise marks a recent surge in interest in the cartoonist. Four of his books, featuring fishing, sailing, gardening and golf cartoons, were re-publised towards the end of 2014 and the girls on ponies have never gone out of print.
"Spreadshirt was the only platform which made this process straightforward for us, whilst offering international reach. Using their services, we can get Thelwell's brilliant cartoons on to a wide range of merchandise products and out to fans quickly and easily all over the world."