Thomas & Friends a hit Down Under

ABC TV ratings data shows new CG series pulls in an increase in viewers.
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Haven Licensing has revealed that the new CG series of Thomas & Friends has pulled in an increase in viewers in Australia.

The Hit property began its run on ABC TV in February, airing at 4.10pm Monday to Friday and contributed to a 47 per cent increase in viewers on the channel.

In Q1 2010 on ABC2, Thomas & Friends represented 43.8 per cent of the 0-4 FTA audience share across all timeslots.

"We are thrilled that so many Australian viewers are enjoying the new series of Thomas & Friends," said Christopher Skala, SVP programming and new content development at Hit Entertainment. "The full CGI animation really enhances the visual experience and the fact the engines can speak for themselves adds a fresh feel and texture to the stories."

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