Thomas & Friends is still top for pre-schoolers, says NPD

Number one licence in pre-school toys category in US for 11th consecutive year.
Author:
Publish date:
Social count:
0
1_Thomas_Hero_CGI_Approved.jpg

New data from the NPD Group has said that Thomas & Friends was the number one licence in the pre-school toys category in the US for the 11th consecutive year.

In addition, the brand also holds the number spot for overall top pre-school property in the US, and it was a top ten property in the entire toy industry for 2011.

In the UK, Thomas was ranked number one in the pre-school toys category, a spot that it has held for 12 consecutive years.

Thomas & Friends is also number one in the total pre-school market for the fourth consecutive year in Australia, and sits in pole position in Germany, too.

"Timelessness, engaging characters and rich content are what makes the Thomas & Friends brand appealing to generations of consumers," said Pam Westman, EVP, The Americas, Hit Entertainment. "In this fickle economic environment it's a testament to the popularity of Thomas that the brand has been able to top the charts for more than a decade as number one pre-school licence and number one pre-school property.

"We are proud of Thomas' longevity and look forward to many more years of being on track for success."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.