Golden Bear is bolstering its licensed pre-school portfolio with the addition of Thomas & Friends.
The range of products will include feature plush, interactive play mats, felt sets and magnetic drawing toys, with select lines launching in A/W 2016 and beyond.
“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.
“This property complements our pre-school portfolio and we are delighted to be launching some exciting and fresh ideas for Thomas and his friends.”
Jo Gunn, consumer products category manager at Mattel, added: “We are delighted to be working with Golden Bear.
“Their reputation for beautiful plush is renowned and we are really excited to be bringing Thomas & Friends to life in this category with a great new collection.”