Thomas & Friends wins big in Australia - Licensing.biz

Thomas & Friends wins big in Australia

Hit property scoops two gongs at Australian toy association's annual product awards.
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Hit Entertainment has been celebrating after Thomas & Friends picked up a brace of accolades at the 2010 Australian Toy Association's Annual Product of the Year Awards.

The brand picked up Licensed Product of the Year and Licensed Product: Pre-school for the Early Engineers' Wooden Thomas 'Busy Day on Sodor Roundhouse' set from RC2 at the ATA Awards, held last week at the Melbourne Exhibition Centre.

In addition, Thomas & Friends held its position as GFK OzToy's top selling toy licence (value). This is the fourth consecutive year the brand has held this position.

The news follows recent NPD reseults revealing Thomas & Friends to be the number one pre-school licence in the UK and America.

"To win three of the top industry awards in one fell swoop is true testimony that Thomas & Friends is the undisputed number one licence in Australia," commented Peter Byrne, EVP consumer products international at Hit Entertainment. "It is a fantastic accolade and great recognition of all our partners who have supported the brand."

Thomas & Friends is represented by Haven Licensing in Australia and New Zealand.

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