Penguin Ventures has announced the appointment of Thomas Merrington to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
The new role will see Merrington combine brand management for Peter Rabbit, with his knowledge of product design.
Working alongside Ronnie Fairweather, creative director for Penguin Ventures, Merrington will develop new looks and styles for brands such as The Snowman, Spot and Flower Fairies.
Susan Bolsover, head of licensing and consumer products for Penguin Ventures, said: “We are delighted to be welcoming Thomas to the growing Penguin Ventures team in 2016.
“In his new role as Peter Rabbit brand manager he joins us during an important year as we celebrate the 150th anniversary of Beatrix Potter.
“As well as his work on Peter Rabbit Thomas will also be overseeing product development across our portfolio working with our licensees and agents as we continue to grow our brands beyond the book.”
Prior to his new role, Merrington worked as VP brand and creative at Silvergate Media, where he spearheaded the development of the new creative direction of Peter Rabbit.
Merrington added: “I couldn’t be joining Penguin Random House at a more exciting time.
“Having looked after Peter Rabbit for the past couple of years at Silvergate Media, I am thrilled to continue my adventures with Peter through the 150th anniversary next year and I cannot wait to start work on the other fantastic brands within the Ventures Team.”
Merrington will take up his new role in January 2016.