THQ renews Nickelodeon deal

New multi-year licensing agreement signed for Spongebob Squarepants franchise.
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Video games publisher THQ has inked a new deal with Nickelodeon for its Spongebob Squarepants property.

The agreement means that THQ has the rights to develop and publish video games based on the character for Sony's PlayStation 3, Nintendo Wii and Microsoft's Xbox 360, plus the DS and PSP handhelds.

The first game under the deal is due for release in 2011, and will look to take advantage of the capabilities of Nintendo 3DS, THQ's uDraw GameTablet for Wii and Kinect for Xbox 360, no controller required.

"Over the last eight years, THQ has been creating quality gaming experiences based on everyone's favourite animated character who lives in a pineapple under the sea," said Martin Good, THQ EVP kids, family, casual and global online services. "We are pleased to continue our long standing relationship with Nickelodeon."


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