THQ to bring Mattel toy brands to video games arena

Barbie, Hot Wheels and Fisher-Price among others included in multi-year deal.
Publish date:
Social count:
1_Mattel logo.jpg

Video games publisher THQ has secured a deal with Mattel which will see the toy giant's vast array of properties appear on console and handheld platforms.

The multi-year agreement will see THQ - which has a strong history in family and kids games - developing titles based on Barbie, Hot Wheels and Fisher-Price.

The firms will also collaborate to expand the potential of newer properties such as Monster High, plus established brands like Rock 'em Sock 'em, Masters of the Universe and Polly Pocket among others.

Games will appear on consoles and handhelds, as well as mobile devices and social networks, plus online gaming portals Xbox Live Arcade, PlayStation Network and Nintendo WiiWare Network.

THQ is also planning to bring Mattel's brands to its uDraw GameTablet, with Pictionary being one of the first titles.

"We are excited to work hand in hand with the world's number one toy company to bring a new level of entertainment to its already incredibly popular brands," said Martin Good, THQ's EVP of kids, family and casual games.

Chuck Scothon, general manager of Mattel's Digital Network, added: "Mattel is synonymous with play and as such we continually seek creative opportunities to generate new ways to play with our brands. Partnering with THQ extends the connection consumers have with our brands to a deeper multi-platform experience with video games for kids and family audiences."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.