Thumbs up for Bulldog - Licensing.biz

Thumbs up for Bulldog

London-based agency to represent Thumb Wrestling Federation property in the UK.
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Bulldog Licensing is continuing to build its portfolio, this time snapping up the live-action, short-format comedy series Thumb Wrestling Federation: TWF.

Bulldog will represent the show - which is based on a fictional sports league - in the UK following a deal with US-based Animation Collective.

TWF debuted in the UK back in September and since then has consistently rated among the top ten children's shows on the BBC. It airs Monday afternoons at 4.25pm during BBC1's CBBC slot, on Saturday during the TMi program at 9am on BBC2 and is repeated again at 11.25am.

In October, TWF ranked as high as number five on the list of top children's shows in the UK.

"We believe Thumb Wrestling Federation: TWF is a fantastic opportunity for UK licensees as it suits a British sense of humour perfectly," said Bulldog's MD Rob Corney. "Additionally, the classic play pattern of thumb wrestling at the heart of the show makes it perfect for merchandise and the viewing figures bear out the fact that this is precisely the type of property we believe will succeed at UK retail."

Larry Schwarz, CEO of Animation Collective and creator of Thumb Wrestling Federation: TWF, added: "There is nobody with better expertise to bring TWF to the UK retail market, and we think the property will be a big success based on its popularity with kids on TV in Britain and the popularity of thumb wrestling in general."

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