Thumbs up for Showcomotion 09

Reaction from delegates to children's media conference is 'outstanding' says organiser.
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Last week's Showcomotion Children's Media Conference in Sheffield has been hailed as the biggest and best yet by the organiser, after strong positive feedback from delegates.

This year's gathering - which ran from July 1st to 3rd at the Showroom Cinemas - welcomed 463 attendees from a wide range of different sectors, up over 20 per cent on 2008.

There were 30 sessions, plus two three-hour workshops and in the region of 120 speakers.

A licensing panel debate - produced by Licensing.biz - entitled From Screen to Shelf: How to have a successful licensing programme, heard BBC Worldwide MD of Children's & Licensing, Neil Ross Russell; global brand director at TEG, Helen Howells; Alan Fenwick, executive VP at Turner CN Enterprises; and Stephen Gould, most recently at RDF offer advice on a number of issues to a packed room.

"Despite the downturn, Showco '09 has proved that when an industry gets together to consider new ways of working, to learn from each other in an atmosphere of friendly competition, and to seek out new partnerships, what results is practical optimism," executive producer Greg Childs told Licensing.biz.

"Showco focused on finding new ways to serve the kids' audience, while maximising the business potential of the traditional. It was really heartening to see that in difficult times people are still being innovative and creative, and that fundamental care for the audience and their needs is still there."

Blogs for each session are now available online. Click here for further details.

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We talk to the organiser of the Children's Media Conference, Greg Childs.

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