Thunderbirds celebrates success in Japan

Official tie-in café and new bi-weekly partwork are latest licensing developments in territory.
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ITV Studios Global Entertainment is continuing to enjoy success with the Classic Thunderbirds brand in Japan.

Latest developments include the opening of an official tie-in café and the launch of a bi-weekly partwork from De Agostini Japan.

The Thunderbirds Café is in the Ochanomizu district of Tokyo, with the menu including the Thunderbirds Curry Combo, John's Bagel Sandwich, Ming Ming's Asian Beauty Salad and the Thunderboird 1 Non-Alcohol Cocktail.

The recipes aim to reproduce the colours, shapes and themes of Tracy Island and the Thunderbird characters.

The café was launched in collaboration with Newton Co, which runs a number of themed venues in Japan.

Meanwhile, the De Agostini Gerry Anderson SFX DVD collection has also been a hit. The partwork combines images and information on classic Anderson shows such as UFO, Stingray, Joe 90, Captain Scarlet and Thunderbirds, with DVDs of the shows.

The magazines are released bi-weekly with a run of two years and have already proved a hit with fans, selling over a million copies in the first year of publication.

"The continuing popularity of Thunderbirds in Japan and so many other countries underlines the appeal of the Classic Thunderbirds brand, and the strong response it is already enjoying from licensees and consumers," said Jean-Philippe Randisi, EVP consumer products, ITVS GE. "Both the Thunderbirds café and the Gerry Anderson collection have perfectly captured the spirit of this iconic brand."

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