Tickety Toc gets master apparel partner in the US

Zodiak Kids signs up Bentex Group; also reveals other key deals for the territory.
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Zodiak Kids' US licensing agent - Established Brands - has signed a raft of deals for pre-school show Tickety Toc, including a master apparel licensee.

Bentex Group has come on board as the master apparel partner. The firm will create a range for pre-school boys and girls, including t-shirts, sets, separates, dresses, fashion tops, outerwear and swim.

Apparel will launch in autumn 2013.

"With the beautiful graphics and loveable characters, Tickety Toc is a great addition to our portfolio," said Susan Peia, VP of licensing at Bentex Group. "With proven broadcast success, Tickety Toc offers a fresh, new pre-school property for retailers and consumers alike."

Bob Traub, president of Established Brands, added: "Bentex Group is an ideal partner for our Tickety Toc pre-school apparel programme. We are excited to be announcing the appointment of multiple partners to support the programme with a large product offering for retailers for Fall 2013 and beyond."

In addition, other US deals signed include Fast Forward (backpacks, handbags, totes); Royal Accessories (hair, costume jewellery); Franco Manufacturing (juvenile bedding, bath and beach); Baby Boom (toddler bedding and room décor); and Mega Brands (puzzles).

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Tickety Toc

We find out more about Zodiak's new pre-school offering and how its success on-air is translating into the consumer products.

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