Timmy Time UK summer campaign gets underway

Special extended episode kick starts activity which includes tie-up with Sea Life.
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Aardman is kicking off a summer of activity surrounding its pre-school brand, Timmy Time, from this week.

A new extended length episode - Timmy's Seaside Rescue - will premiere on Cbeebies on Friday July 13th, showing Timmy and his friends taking their first ever coach trip.

Aardman has also partnered with Sea Life to produce unique Timmy Time at Sea Life events. These will be held at four UK Sea Life attractions from July 21st until September 2nd.

Following its Cbeebies premiere, Timmy's Seaside Rescue will be screened during the Sea Life events, along with character costume meet and greets, arts and craft activities and toddler quiz trails.

Fans will also get the chance to enter an exclusive model making competition.

In addition, Aardman and Sea Life have teamed up with Cuddledry, the baby bath towel brand. Timmy can be seen sporting his own Cuddledry poncho in an on-pack promotion on Cuddledry's UV Sun Protection Poncho Towel packs, offering two-for-one entry to Sea Life during the summer.

On top of all this, Timmy Time has also joined forces with the Royal National Lifeboat Institution, the Karen Clifford Skin Cancer Charity and the Pre-school Learning Alliance to help promote life-saving beach and sun safety messages to young children and their parents.

Timmy's Guide to Beach and Sun Safety will be available to download from the PSLA website.

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?Moving into pre-school was a natural next step for Aardman,? says Sean Clarke, the firm?s head of licensing and marketing. And it seems now is that time, as Samantha Loveday finds out.

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