Tired Ted takes to the US

JTMG takes UK heritage brand to the States with greetings cards, bedding and apparel.
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The Joy Tashjan Marketing Group (JTMG) has been appointed as exclusive US licensing agency for the UK character property Tired Ted.

Created and developed by Innis and Richard Stiles, the Tired Ted brand will launch in the US with a wide range of year-round and seasonal offerings, including greeting cards, calendars and stationery.

JTMG will also launch lines of bedding, sleepwear, apparel, media and digital platforms for the brand.

The Tired Ted brand features a mix of illustrative and photographic art, complemented with an endearing back-story integral to the brand.

"Tired Ted is a tremendously engaging brand with broad consumer appeal," read a Tashjan statement.

"We look forward to replicating the success enjoyed by this extraordinary property in the UK here in the States as we introduce this endearing character property across all targeted consumer product categories."

Tired Ted creator Innis Stiles added: "We are delighted to appoint Joy Tashjan Marketing Group as our US licensing representative for Tired Ted.

"It was important for us to select the best agency for handling our brand in the world's largest market, and selecting JTMG was clearly the right choice."

Innis Stiles has worked with clients such as Hallmark and McLaren F1, while Richard Styles has developed chracter soft toys for Hippo and Duck, Spot the Dog, Emu, Orville and Nookie Bear.

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OPINION: It Takes Two

A successful licensing partnership needs to have good communication, exchanges of information and a joint sense of endeavour. It?s all about working together for the same goal, the success of the brand, as Start Licensing?s Ian Downes points out?

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