The Licensing Agency has partnered with Turkish company, Colorbar Media Services to expand its presence in the territory.

Colorbar - which specialises in business development and content acquisition - will now bring TLA's range of services, including TheFirstClub.com, to the region.

"This is a great opportunity to tap into one of the fastest growing markets in this industry," said Denis Hure, CEO of The Licensing Agency. "TLA will bring added services to a dynamic market, as we continue to add features and develop our services to be on pace with rapid advances in technology."

TheFirstClub.com is a loyalty rewards site where end-users can download music, PC games, mobile content and, shortly, digital magazines, movies, ebooks and audio books, in return for redeeming promotional vouchers granted by any brand partner.