The Licensing Agency has joined forces with Corporate Rewards, The Motivation Agency to launch a music download platform to be used as part of its online motivation programme.
The UK-based motivation agency can now provide its clients with music download vouchers to reward their sales forces and/or resellers when achieving set goals.
The recipient then accesses the platform, enters the unique code of the voucher and redeems a download of their choice from a library of over one million music tracks.
TLA acted as the facilitator of the deal on behalf of Corporate Rewards, negotiating the agreement with the appropriate licence holders.
Erik Haugen, director of sales at TLA, said: "TLA is very proud of having facilitated this deal for Corporate Rewards. This site is designed to offer top rated music to be used as exciting incentives, adding further value to Corporate Rewards' already excellent range of motivation products."