TMNT ramps up with new partners

International deals inked as 25th anniversary celebrations continue.
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1_4Kids, TMNT logo.jpg

4Kids Entertainment has signed a series of new licensing deals across various territories and sector for Teenage Mutant Ninja Turtles.

The brand - which is celebrating its 25th anniversary this year - has been snapped up by Gruppo Savim for babies' and kids' aprons and 001 Edizioni di Antonio Scuzarella for comic books in Italy.

In Israel, Tel Bar Pop will be producing back to school, while Lafayette is launching TMNT stationery and bags. Meanwhile, in Portugal, JF Ramos is launching apparel, nightwear and accessories later this year.

Other international deals include Furkan Ithalcat Ihracat for home furnishings and outdoor toys in Turkey and Northern Cyprus; World Cart for bath tissue, handkerchiefs and kitchen towels in GAS, Benelux, UK, EE, Nordics, France, Greece, Ireland, Portugal, Spain and Italy.

Additionally, Trevikart s.r.l/Cuboxal will be launching TMNT branded pizza boxes in September across the same territories and Admiranda is on board for bath and shower gel across EMEA.

"TMNT has established itself as a classic brand, with huge appeal to an older generation and new young fans alike," said Sandra Vauthier-Cellier, MD of 4Kids. "These new licensing deals show just how strong the brand is across a range of territories and sectors."


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