Children's author and artist Todd Parr has collaborated with the creative team of Sesame Street on a one-minute segment, designed to help children contend with their fears.
The segment will debut in the 41st season of the show, which has been reformatted to resemble a typical broadcasting block to keep pace with the changing viewing habits of pre-schoolers.
The tie up comes on the heels of Todd Parr's marketing relationship with Stouffer's. The firm has teamed up with Parr to create a limited edition children's book called Let's Fix Dinner. It will be released in August.
Published by SupperTime Entertainment - which manages Parr's merchandise and licensing activity worldwide - the book encourages families to eat together.