Toei adds further deals for One Piece - Licensing.biz

Toei adds further deals for One Piece

Editorial Planeta on board in Spain, while Uniqlo adds new t-shirt designs.
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Toei Animation is continuing to bolster its growing One Piece franchise, securing a number of new merchandising deals.

First up, and Editorial Planeta has acquired the rights for One Piece in Spain. The firm will launch two activity books, featuring games and colouring pages, this year - the first in June and the second in September.

Planeta is part of the group Planeta De Agostini, which is also publishing the manga in Spain.

In addition, after the success of the first wave of 16 One Piece UT t-shirts launched in February, Uniqlo is adding 17 new designs this month.

The retailer will promote the brand in its flagship store at Opera and in the newly renovated outlet in La Défense, Paris. Several activities have been organised including One Piece costume character appearances and battles on 3DS pods.

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