Toei adds senior licensing manager to team

Helene Virenque to oversee firm's expansive European catalogue.
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Toei Animation has strengthened its EMEA team, with the addition of a senior licensing manager who has experience with firms including Mattel, The Licensing Company and Fox Kids Europe.

Helene Virenque (pictured) has over 15 years experience in the European licensing industry.

Her most recent role was licensing manager for Mattel Europe, where she was charged with developing the licensing programmes for Fisher-Price for Southern Europe.

"We are delighted to announce the appointment of Helene Virenque, a gifted licensing executive who brings to Toei Animation an impressive track record of success in all areas of licensing," said Ryuji Kochi, general manager at the firm. "Her years of experience combined with her dedication and professionalism will forward our goals for both classic and new Toei properties."

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