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Toei Animation hires DIC 2 in Italy - Licensing.biz

Toei Animation hires DIC 2 in Italy

Firm to handle licensing for TV series, Love in Rock'n'Roll, for territory.
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The licensing for Toei Animation's young adult comedy Love in Rock'n'Roll will be handled by DIC 2 in Italy, following an agreement between the two firms.

DIC 2 will handle all merchandising for the property - which is also known as Kiss Me Licia - with the exception of publishing.

"We are very pleased to get DIC 2 as a new partner and we look forward to working with them on expanding the Love in Rock'n'Roll property in this key region," said Kanji Kazahaya, MD of Toei Animation Europe.

Douglas Mari, MD of DIC 2, added: "We are very excited to partner with Toei Animation on the relaunch of this very successful character of the 1980s in Italy."

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