Toei hires Firefly to push Digimon

Firm becomes US licensing agent for animation franchise.
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Toei Animation has revealed that Firefly Brand Management has been hired as the licensing agent for North America for its Digimon franchise.

The firm will now look to secure merchandise deals for the first five seasons of the series.

Digimon is one of the most popular and longest running boys shows in Japan, while the franchise has also aired in over 40 countries throughout the US, Oceania, South & Latin America, Europe and Asia.

"As one of the industry's most reputable and experienced licensing agents, we look forward to benefitting from the expertise of Firefly's founder, Cynthia Modders, and her brilliant colleagues," said Kanji Kazahaya, president and COO of Toei Animation.


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