Toffs adds Juventus to shirt offering

Three-year deal signed with Italian football giants; first styles due in time for Christmas.
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Leading manufacturer and retailer of retro football shirts, Toffs has added Italian giants Juventus to its portfolio.

One of the most successful clubs in Italian football history, Juventus joins other international club licences including Arsenal, PSG, Ajax and Chelsea in Toffs' line-up.

The firm says it will authentically reproduce shirts worn by Juve legends such as Roberto Baggio, Michel Platini and Zinedine Zidane. The first styles are due to be launched in time for Christmas and will be available throughout Europe and the official Juventus club stores.

"We are delighted with the addition of Italian football giants Juventus to our growing international licence portfolio," Ben Fell, senior marketing executive at Toffs, told Licensing.biz.

"Having held a worldwide licence for Dutch masters Ajax for over five years, Paris Saint-Germain of France for two years and English Premier League club Arsenal for 17 years, we are making huge strides with our international licensing programme."

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