Tombliboos on DVD this September - Licensing.biz

Tombliboos on DVD this September

DVD launch follows on from half a million ITNG DVD sales in less than seven months.
Author:
Publish date:

BBC Worldwide has announced that the fifth DVD from pre-school series In The Night Garden will be released on September 8th, 2008.

The release of Hello Tombliboos, featuring pepper-pot toys Unn, Ooo and Eee, will be supported by a fully integrated marketing campaign targeting pre-schoolers and their parents.

The trade campaign will include new POS across all market sectors while consumers will see ads on targeted TV platforms and in pre-schoolers and housewives-with-kids print publications, along with database e-shots and online banners, trailers and competitions.

PR wise, screening of Tombliboos episodes at selected Picturehouse Cinemas will be backed by regional publicity including competitions and photocalls.

Related

4_NRR small.jpg

THE BIG INTERVIEW: Neil Ross Russell

He?s been in the job for less than six months, but already Neil Ross Russell, MD of the new-look BBC Worldwide Children?s & Licensing, is making his mark. Samantha Loveday caught up with him at the BBC?s Media Centre to discuss his plans...

4_ITNG_-_Makka_Pakka.jpg

PRE-SCHOOL MONTH: Sector Guide Special

From evergreens like Thomas the Tank Engine and Postman Pat, through to newcomers such as Timmy Time and In The Night Garden, the pre-school sector is one of the most licence-heavy areas of our market. Samantha Loveday takes a look at some of the big players...

Featured Jobs