Tombliboos on DVD this September

DVD launch follows on from half a million ITNG DVD sales in less than seven months.
Publish date:

BBC Worldwide has announced that the fifth DVD from pre-school series In The Night Garden will be released on September 8th, 2008.

The release of Hello Tombliboos, featuring pepper-pot toys Unn, Ooo and Eee, will be supported by a fully integrated marketing campaign targeting pre-schoolers and their parents.

The trade campaign will include new POS across all market sectors while consumers will see ads on targeted TV platforms and in pre-schoolers and housewives-with-kids print publications, along with database e-shots and online banners, trailers and competitions.

PR wise, screening of Tombliboos episodes at selected Picturehouse Cinemas will be backed by regional publicity including competitions and photocalls.


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