Tomy catches Pokémon master toy licence

Toy company gains exclusive licence outside of Asia; will produce official figures and more.
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Tomy has signed a deal with The Pokémon Company International which sees it become the global master toy licensee outside of Asia.

The toy company will be the exclusive licensee and distributor for Pokémon figures, accessories, plush and more, from 2013.

Tomy Company Ltd has been a toy licensing partner of Pokémon in Asia, beginning with the Japanese market in 1997.

Tomy will produce toys based on the upcoming video game Pokémon Black 2 and Pokémon White 2.

“We are proud to make this major new global business announcement and we are thrilled to extend the relationship between Tomy and the Pokémon brand,” said Greg Kilrea, President of Tomy International. “As an integrated organization, Tomy can provide our partners with unparalleled access to markets worldwide.”

Colin Palmer, Vice President of Marketing and Licensing for The Pokémon Company International, added: "We are excited to work with Tomy International to bring fun, engaging Pokémon toys to market and our fans."

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