TOMY named global master toy for eOne's new pre-school series Ricky Zoom - Licensing.biz

TOMY named global master toy for eOne's new pre-school series Ricky Zoom

Already, a slate of broadcast partners has been lined up for the new animated series, as eOne continues to strengthen its pre-school offering with this new launch. Ricky Zoom will be showcased at this year’s Brand Licensing Europe.
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TOMY International has been named the global master toy partner for Entertainment One’s new launch pre-school property, Ricky Zoom.

Already, a slate of broadcast partners has been lined up for the new animated series, as eOne continues to strengthen its pre-school offering with this new launch. Ricky Zoom will be showcased at this year’s Brand Licensing Europe.

Developed by the team behind PJ Masks, this new series is a CGI action comedy adventure that follows the adventures of Ricky, a little red motorbike with a zest for speed. The show centres around friendship, family and learning to stand on your own two ‘wheels’.

Ricky is joined by a cast of young bikes, Scootio, Loop and DJ who live in Wheelford, a town made for bikes.

The series debuted at Annecy International Animation Film Festival earlier this year and broadcasters are already lining up to air the show across multiple territories with Gulli in France, RAI in Italy, Discovery Kids in Latin America already on board.

The first series of Ricky Zoom is scheduled to premier from spring/summer 2019. Building on its broadcast platform, eOne is now assembling the consumer products programme and has recently named TOMY International its global master toy partner.

Products are expected to launch from A?W 2019.

“We are honoured and excited to have been chosen as global master toy partner for Ricky Zoom,” said Peter Henseler, president of TOMY International.

“The content is highly original and lends itself perfectly to creative, character-driven toy design. Our global team is building out an innovative product portfolio designed to bring all the excitement, adventure and fun that Ricky Zoom and his Bike Buddies experience in the show to life for kids around the world.”

Entertainment One’s Oliver Dumont, president, family and brands, added: “Ricky Zoom is part of our strategic focus to build properties around prime original content produced by the very best talent in the business and the reaction to the show so far has been incredible.

“Securing TOMY as global master toy partner and top tier broadcaster at this stage demonstrates the confidence that people have in Ricky Zoom and we look forward to meeting partners at key trade shows that can harness the potential of the property and bring it to a global audience.” 

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