Tomy to work with Jim Henson on Pajanimals

Tomy International appointed as master toy licensee in the US for the brand.
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The Jim Henson Company has appointed Tomy International as the master toy licensees in the US for Pajanimals.

The firm - which was formerly RC2/Learning Curve Brands - will develop a collection of toys including plush, night time projectors, monitors, nightlights and playmats for delivery in spring 2013.

"We were very impressed with Tomy International's strategy for Pajanimals and their understanding of the marketplace, and believe that the company shares our vision and commitment for bringing these characters to young children and their parents as both entertainment and developmental tools," said Melissa Segal, SVP of global consumer products for The Jim Henson Company.

Peter Henseler, president of Tomy International, added: "We look forward to our continued partnership with The Jim Henson Company on Pajanimals and plan to provide appropriate parenting and play solutions that address everyday learning experiences for parents and their children."


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