Too Cute deal for Cartamundi - Licensing.biz

Too Cute deal for Cartamundi

Three new family card games based on the Animal Planet TV series on the way.
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Cartamundi has inked a partnership with Discovery Consumer Products for three new family card games based on the Animal Planet TV series, Too Cute.

The Animal Planet: Too Cute range includes a Domino game in orange packaging; a Happy Families game in pink packaging; and a Pairs game in blue packaging.

Like the shows on which they are based, the illustrations on the cards will be of baby animals that are just ‘too cute’. The games will be available separately and in a three-in-one pack at toy shops, gift shops and supermarkets across Europe from early 2015.

Animal Planet: Too Cute will be launched to retail at the London and Nuremberg toy fairs where it will be part of a strong Cartamundi stand.

Animal Planet is a global brand geared toward animal lovers and pet owners – translating into pet care, home goods, apparel and more. Too Cute, with five series to date on-air, has proved a big success for the network, which describes the series’ theme as 'the world of puppies and kittens…with unprecedented footage and never-before-seen clips of the early lives of dogs and cats… a world where cuddly knows no bounds and a place where fluffy reigns supreme'.

Trudi Bishop, head of marketing and licensing, Cartamundi, said: “Soon after it arrived in 2011, Too Cute quickly struck a chord, making it one of the must-see documentary strands for families and children. The puppies, kittens and other baby animals that make it so appealing are ideal for the family card games that we excel at. We are delighted to have the chance to collaborate with Discovery on these delightful new games.”

Ian Woods, senior director of licensing at Discovery Consumer products, added: “The Animal Planet line is a natural fit for family-friendly games, satisfying curiosity about the animal kingdom while simultaneously offering entertainment and fun.

“Cartamundi is the perfect partner to bring the Too Cute series to life with engaging card games proven to resonate with consumers of all ages.”

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