Top pre-school brands will appear in a new magazine from Signature Publishing, CPLG has announced.
CPLG is licensing agent for the Chapman Entertainment portfolio of properties, which include Raa Raa the Noisy Lion and Little Charley Bear.
Both properties will appear in the magazine which is titled Let's Learn. Raa Raa will appear in standalone issues of Let's Learn (issues one and four, published in February and August), while Charley Bear will appear in issues two and five (published in April and October).
The new umbrella brand will focus on top rated pre-school brands, and include crafts and activities as well as stories and puzzles.
The new deal adds to an already extensive licensing programme for both brands, with partners such as Vivid and Tomy on board as master toy licensees for Little Charley Bear and Raa Raa The Noisy Lion respectively.
Aykroyds, Danilo, Blues Clothing and Penguin cover nightwear and underwear, calendars and greetings cards, outerwear and publishing respectively.
Chee-Mann Chan, Signature Publishing’s Publishing Director, said "We are very excited to be working with Chapman Entertainment and CPLG, and we couldn’t have wished for better brands than Raa Raa and Little Charley Bear to feature on the launch issues of our new pre-school magazine; Let’s Learn."
Valerie Fry, Chapman Entertainment Commercial Director, added: "Both Raa Raa and Little Charley Bear are very popular brands so these magazines will appeal to a large audience of pre-schoolers and parents who follow their adventures on CBeebies.”
Susan Bolsover, European Category Director, Publishing, CPLG, commented: "Signature Publishing is a well-renowned company with a strong track record in publishing children’s titles so we are very pleased to have them on board."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.