You don't have to be dead to be a success, but sometimes it does help - ably illustrated by Forbes' seventh annual list of the top-earning dead celebrities in the last 12 months; they grossed a combined $232m.
All the members of this year's club are lynchpins of very profitable merchandising empires, which are still growing, says Forbes.
Elvis tops the listing, with his estate generating $49m in the past year. CKX Entertainment announced a huge overhaul of Graceland this summer to tie-in with the 30th anniversary of his death. Among the changes are a new hotel convention center, a multimedia museum and a visitors' centre.
Revenues for Graceland were up by 15 per cent this year to $35m - and this doesn't include royalties generated from Elvis music, DVDs and licensing deals like the one struck with Cirque de Soleil for an Elvis-themed review in Las Vegas.
John Lennon is at number two, with earnings estimated at $44m, Peanuts creator Charles Schultz was at number three and George Harrison was number four, with earnings estimated at $22m.
Newcomers to the Forbes list include Steve McQueen ($6m) and James Brown ($5m), while rapper Tupac Shakur rejoined the list with $9 million. Over a decade after his unsolved 1996 murder in a drive-by shooting, Tupac remains a hot commercial property, with developments underway said to include a video game, biopic and a Broadway show.