Top Gear title becomes world's first fully augmented magazine - Licensing.biz

Top Gear title becomes world's first fully augmented magazine

Content in December issue will 'come to life' using Aurasma app.
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Top Gear Magazine has partnered with leading augmented reality platform, Aurasma, to create the world's first fully augmented print magazine.

Readers who download the free Aurasma app can see content from the December Awards issue come to life by pointing smartphones and tablets at the pages, revealing highlights from the TV show.

Aurasma is a visual browser that allows users to view augmented content that blends into the real world.

Readers will be able to view videos of presenter's Jeremy Clarkson, Richard Hammond and James May, by pointing the camera on their iPhone 4, 4S, iPad 2 or Android device at editorial images throughout the magazine.

It is the first time that Aurasma has worked in partnership with a magazine to augment its editorial content.

In addition to test drive footage - provided by Top Gear - of four supercars in the pages of December's magazine, the front cover also receives the augmented reality treatment.

"We've always wanted a way to unite our magazine with TV content and Aurasma has enabled us to do just that," said Simon Carrington, publisher of Top Gear Magazine. "We have incredible digital assets from the Top Gear programme, and now we can deliver that to readers of the magazine. It's been a fantastic project to work on."

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