American Greetings Properties and Topps Europe are planning a new line of collectable Care Bears trading cards.
The collection is due to hit Italian retail in February 2011 and will feature a selection of special flocked cards and a collector binder including activities.
The cards will be available at over 30,000 kiosks across Italy.
"This is a great opportunity for us to introduce a new way for children and their parents in Italy to enjoy the Care Bears characters," said Carla Silva, VP of global licensing at AGP. "The new line is going to be very fun and we're sure that fans will love collecting the cards, as well as enjoying the activities in the special collector binder."