Tottenham Hotspur has signed a two-year deal with Fun88 which will see the launch of a bespoke betting microsite based on the football club brand.
The deal will help Spurs 'engage with Asian sports fans' through a range of other online and offline activities.
Daniel Levy, chairman, Tottenham Hotspur, said: "This is the first time the club has signed a regional partnership in Asia and is largely down to the significant increase we have seen in the growth of our international fan base over the past few years.
“Over 60 per cent of our global fan base comes from Asia and together with the Club’s reach through the Barclays Premier League broadcast platform, we are ideally placed to support Fun88’s continued growth in the Asian marketplace.”
Nick Lee, founder of www.Fun88.com said: “I am proud to announce Fun88’s partnership with Tottenham Hotspur, as the Club’s Asian betting and gaming partner. This partnership brings together one of Asia’s top online gaming companies and Tottenham Hotspur, one of the most exciting and attacking clubs in the English Premier League.
“We are looking forward to working with Club to launch a new bespoke betting microsite. We believe that our knowledge of developing fun, interactive and engaging gaming platforms will provide Tottenham Hotspur’s international fan base with an exciting, new gaming experience.”